Thursday, March 18, 2010
I've seen a lot of variations on these logos, but this happens to be a beautiful set. I think the concept of re-appropriating logos like we do now a days on the web is a new and interesting twist to the lives of logos and identities. 95% of the time it enriches the identities and logos, but lets be real, people have to be familiar enough with the originals to begin with. Still it's nice to think that the bigger you get the more the world injects individual personality into you brand, a sort of balancing out that simultaneously keeps your brand a little fresher and hipper. The days of tightly controlled identities are gone; at least when you identity is in someone else's hands, and that's largely a good thing.
Anyway I came across this set on the Neferiu Records website which is a label based in Canada. I'm not sure if they're the original artists, or if they pulled them from somewhere else, but either way they've got a beautiful quality, and being hand-painted is of course the antithesis of how we're used to seeing them on the web. Also it should be note that Neferiu's got some great music. There's a fair amount of music on their site for free, or by pay as you wish, which is great. If you like electronic/instrumental hip-hop music, it's worth checking out. In the mean time enjoy these two sample tracks:
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