As logotypes go this one from ESPN is kind of complex, but a limited color pallet and the USA map made up of abstract squares saves it and makes it pretty cool. On air and where appropriate the squares are extruded to give it some nice depth, but when it's tiny and flat the squares still work, giving it a web-friendly pixel feel. I feel a lot sports related graphics are overdone, but I think a good balance has been struck here.
Tuesday, December 29, 2009
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