This lovely little logo is for Octopus Books, I discovered it on a book entitled "Popular Chinese Cookery" from 1974. The company still exists in the form of the London based Octopus Publishing group. Their logo is decidedly more boring, an Oprahrrific "O". Anyway I have a soft spot for publisher logos and for me this one stands out, it maybe just the time that it was done but if feels a lot more hand done and fun then a lot of publisher logos around today. The tendency towards blander and more formal publisher logos may have something to do with how the industry has merged over and over again to leave mostly large powerful players in the past couple of decades. The bigger the company is, the less personality it seems they project. Oh well at least the penguin has survived.
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